Diversity in Tech

I moved to the Netherlands to live with my lovely Dutch boyfriend in February, and I’m currently finding my feet as a freelance designer in this equally lovely country. The boyfriend in question is the nerdy type – he’s a Network Engineer and all round expert for IPv6, the ‘new’ internet protocol that’s technically been around for 30 years, but since […]

Read more "Diversity in Tech"

Transforming academic language

One of my last tasks as Imagination’s Design Visualiser was to put together a brochure. The timescale was tight – less than 2 weeks – and the information available was in densely packed academic language – no good for the intended audience of MPs in the House of Commons, used to briefing papers on every subject under the sun. I ended up being not […]

Read more "Transforming academic language"

Maslow’s Iceberg of Needs

I decided Maslow’s pyramidal hierarchy of needs needed an update. Pyramids are just too… safe. Solid. Architectural. Like people can just decide to move up a level, and if they tried really hard and climbed a few steps, they could. I reckon an iceberg is a better metaphor for the human condition. Slippery, unforgiving, and for the most part, […]

Read more "Maslow’s Iceberg of Needs"

An app for Ebola?

All the way back in September 2014, shortly after the nail-biting nervousness of getting into the final of the Hack4Good Global Climate Challenge, I got a tentative email from Dan Cunningham, organiser extraordinaire of Hack4Good, about whether I’d like to be involved in a little project he was helping put together. Six or seven of our rag-tag group of […]

Read more "An app for Ebola?"

Designing a fashion website

To say that fashion websites are a bit out of my comfort zone is a definite understatement. For all that I’ve occasionally been accused of being stylish (rarely, I might add, and mostly in the overcoat department), understanding the fashion audience is a difficult intuitive leap for someone whose usual choices revolve around two questions: a) will it fit […]

Read more "Designing a fashion website"

Service design conference

At the beginning of February I started a bit of a career shift. From spare-time designer and full-time web editor, to full-time designer. My new job meant I moved halfway across the country to Lancaster (aka the Frozen North), for a job in Academia – at a design research centre called Imagination. Yes, a designer for designers, aka a glutton for punishment. Now I’m afraid […]

Read more "Service design conference"