Maslow’s Iceberg of Needs

I decided Maslow’s pyramidal hierarchy of needs needed an update. Pyramids are just too… safe. Solid. Architectural. Like people can just decide to move up a level, and if they tried really hard and climbed a few steps, they could. I reckon an iceberg is a better metaphor for the human condition. Slippery, unforgiving, and […]

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An app for Ebola?

All the way back in September 2014, shortly after the nail-biting nervousness of getting into the final of the Hack4Good Global Climate Challenge, I got a tentative email from Dan Cunningham, organiser extraordinaire of Hack4Good, about whether I’d like to be involved in a little project he was helping put together. Six or seven of our […]

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Production Mode – sustainable fashion

One fashion design website lead to another – with a different twist. Production Mode is “committed to fair trade prac­tices including trans­parency throughout our supply chain, paying living wages to the weavers, tanners, cutters and stitchers who produce our prod­ucts, and to reducing our envi­ron­mental impact. It is our goal that these values become the […]

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Designing a fashion website

To say that fashion websites are a bit out of my comfort zone is a definite understatement. For all that I’ve occasionally been accused of being stylish (rarely, I might add, and mostly in the overcoat department), understanding the fashion audience is a difficult intuitive leap for someone whose usual choices revolve around two questions: […]

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Service design conference

At the beginning of February I started a bit of a career shift. From spare-time designer and full-time web editor, to full-time designer. My new job meant I moved halfway across the country to Lancaster (aka the Frozen North), for a job in Academia – at a design research centre called Imagination. Yes, a designer […]

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We promise

Well, hello there! Long time no see. Yeah. Sorry about the year-long hiatus, I had to get some stuff sorted out. Anyway, I’m now living in Lancaster in the UK’s frozen North (winter is coming), and I have a job as an actual designer! How exciting. I’ll update you on some of the projects I’ve […]

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#hack4good London

I had a great time this weekend at hack4good London. Ended up working on a project for International Medical Corps UK, who needed a system developing that would help those affected by disasters and conflict report problems on the ground. As people affected by disasters could have limited access to technology – even basic stuff like […]

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