Information design is, at its heart, all about making things simple.
It's about understanding your audience, and tailoring your message. If content is king, information design is the power behind the throne. It's copy, design, illustration, buttons, arrows, signs, directions, little nudges, big shoves, the whole user experience, wrapped up in one discipline.
Whatever your content, online or print, I can make it work. For you, and for your audience.