Designing a fashion website

To say that fash­ion websites are a bit out of my comfort zone is a defin­ite under­state­ment. For all that I’ve occa­sion­ally been accused of being styl­ish (rarely, I might add, and mostly in the over­coat depart­ment), under­stand­ing the fash­ion audi­ence is a diffi­cult intu­it­ive leap for someone whose usual choices revolve around two ques­tions: a) will it fit […]

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