Linked

So much more than calls & texts — how mobiles are being used in Diffa, Nigeria

Diversity in Tech

I moved to the Netherlands to live with my lovely Dutch boyfriend in February, and I’m currently finding my feet as a freelance designer in this equally lovely country. The boyfriend in question is the nerdy type — he’s a Network Engineer and all round expert for IPv6, the ‘new’ internet protocol that’s technically been around for 30 years, […]

Transforming academic language

One of my last tasks as Imagination’s Design Visualiser was to put together a brochure. The timescale was tight — less than 2 weeks — and the information available was in densely packed academic language — no good for the intended audience of MPs in the House of Commons, used to briefing papers on every subject under […]

Maslow’s Iceberg of Needs

I decided Maslow’s pyramidal hierarchy of needs needed an update. Pyramids are just too… safe. Solid. Architectural. Like people can just decide to move up a level, and if they tried really hard and climbed a few steps, they could. I reckon an iceberg is a better metaphor for the human condition. Slippery, unforgiving, and for the most […]

Production Mode — sustainable fashion

One fashion design website lead to another — with a different twist. Production Mode is “committed to fair trade practices including transparency throughout our supply chain, paying living wages to the weavers, tanners, cutters and stitchers who produce our products, and to reducing our environmental impact. It is our goal that these values become the norm […]

Designing a fashion website

To say that fashion websites are a bit out of my comfort zone is a definite understatement. For all that I’ve occasionally been accused of being stylish (rarely, I might add, and mostly in the overcoat department), understanding the fashion audience is a difficult intuitive leap for someone whose usual choices revolve around two questions: a) will it fit […]

Service design conference

At the beginning of February I started a bit of a career shift. From spare‐time designer and full‐time web editor, to full‐time designer. My new job meant I moved halfway across the country to Lancaster (aka the Frozen North), for a job in Academia — at a design research centre called Imagination. Yes, a designer for designers, aka a glutton for punishment. Now […]

We promise

Well, hello there! Long time no see. Yeah. Sorry about the year‐long hiatus, I had to get some stuff sorted out. Anyway, I’m now living in Lancaster in the UK’s frozen North (winter is coming), and I have a job as an actual designer! How exciting. I’ll update you on some of the projects I’ve been working on […]

Simply Understand

Information Design, Interaction Design & Graphic Design

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