Diversity in Tech

I moved to the Netherlands to live with my lovely Dutch boyfriend in February, and I’m currently find­ing my feet as a freel­ance designer in this equally lovely coun­try. The boyfriend in ques­tion is the nerdy type — he’s a Network Engineer and all round expert for IPv6, the ‘new’ inter­net protocol that’s tech­nic­ally been around for 30 years, […]

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Transforming academic language

One of my last tasks as Imagination’s Design Visualiser was to put together a brochure. The times­cale was tight — less than 2 weeks — and the inform­a­tion avail­able was in densely packed academic language — no good for the inten­ded audi­ence of MPs in the House of Commons, used to brief­ing papers on every subject under […]

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Maslow’s Iceberg of Needs

I decided Maslow’s pyram­idal hier­archy of needs needed an update. Pyramids are just too… safe. Solid. Architectural. Like people can just decide to move up a level, and if they tried really hard and climbed a few steps, they could. I reckon an iceberg is a better meta­phor for the human condi­tion. Slippery, unfor­giv­ing, and for the most […]

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Production Mode — sustainable fashion

One fash­ion design website lead to another — with a differ­ent twist. Production Mode is “commit­ted to fair trade prac­tices includ­ing trans­parency through­out our supply chain, paying living wages to the weavers, tanners, cutters and stitch­ers who produce our prod­ucts, and to redu­cing our envi­ron­mental impact. It is our goal that these values become the norm […]

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Designing a fashion website

To say that fash­ion websites are a bit out of my comfort zone is a defin­ite under­state­ment. For all that I’ve occa­sion­ally been accused of being styl­ish (rarely, I might add, and mostly in the over­coat depart­ment), under­stand­ing the fash­ion audi­ence is a diffi­cult intu­it­ive leap for someone whose usual choices revolve around two ques­tions: a) will it fit […]

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Service design conference

At the begin­ning of February I star­ted a bit of a career shift. From spare‐time designer and full‐time web editor, to full‐time designer. My new job meant I moved halfway across the coun­try to Lancaster (aka the Frozen North), for a job in Academia — at a design research centre called Imagination. Yes, a designer for design­ers, aka a glut­ton for punish­ment. Now […]

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We promise

Well, hello there! Long time no see. Yeah. Sorry about the year‐long hiatus, I had to get some stuff sorted out. Anyway, I’m now living in Lancaster in the UK’s frozen North (winter is coming), and I have a job as an actual designer! How excit­ing. I’ll update you on some of the projects I’ve been work­ing on […]

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