Maslow’s Iceberg of Needs

I decided Maslow’s pyramidal hierarchy of needs needed an update. Pyramids are just too… safe. Solid. Architectural. Like people can just decide to move up a level, and if they tried really hard and climbed a few steps, they could.

I reckon an iceberg is a better metaphor for the human condition. Slippery, unforgiving, and for the most part, not waving, but drowning. Also it was an excuse to draw a giant squid.

maslow's iceberg of needs - not waving

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Corinne Pritchard

Corinne Pritchard

Information Designer at Simply Understand
I believe design and designers can and should make the world a better place. I love designing things that help people understand complex ideas.
Corinne Pritchard

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